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How To Find The Right Keywords To Catch # 1 Position On Google
Do you want to get more traffic?
I mean who doesn't want that?
You want more traffic because more traffic means more sales.
I don't want to spoil your day, but you will see that traffic and sales will not increase equally.
Traffic often increases, but sales even remain unchanged.
Let me put it this way ... If you get the wrong traffic, you go around in circles and get frustrated quickly.
It can happen to even the best of us, so I want to share my hard-learned lessons with you.
How good is my search traffic?
Take a look at the following screenshot.
This is a list of the keywords that are driving traffic to my website, but the vast majority of those keywords are only generating traffic, not sales.
Keywords like Affiliate Marketing, SEO Analyzer, SEO Checker and Statistical Significance Calculator have no sales potential in my case.
I do not offer affiliate marketing services and users who enter the search term “SEO Analyzer” want to carry out their search engine optimization themselves and not commission my SEO agency to do it.
Even search terms such as “statistical significance calculator” do not generate any sales, because these users can determine the results of their A / B tests themselves and do not have to work with my agency.
If I were to appear naturally in search results for these terms, that would be one thing, but I created extra landing pages like this to get ranked for my keywords.
I've spent money, but I'm not making any money from it.
Of course I have a reason for this and I want to get this traffic even if it doesn't bring me any sales, but more on that later.
First, I want to show you how to find the right keywords with which you can conquer position 1 in search results.
How to find the right keywords
You have probably already given yourself a few thoughts about which terms might fit your company. You should now enter these terms in Ubersuggest.
Ubersuggest shows you how many users enter this search term into the search engine and how difficult it is to be placed for the respective keyword in the paid search and in the organic search.
If you then click on “Keyword Ideas” in the left side menu, you will get further keyword suggestions.
Look out for keywords that have a high value under Paid-Difficulty, because other companies spend a lot of money on advertising for these terms.
However, the keywords should also show the lowest possible value under SEO Difficulty.
If both conditions are met, it means that it is not difficult to get ranked in the search results for the respective keyword and that other people even spend money on it and if other people spend money on the keyword, then they are probably making sales.
High volume keywords aren't always the best choice because traffic doesn't mean sales.
When doing your keyword research, make sure that that you choose the right regions and countries.
Traffic is not always worth the same
I get a lot of traffic, but you already know that. But I also know that website visitors are not always worth the same amount.
Here are the countries my traffic is from:
The majority comes from the USA, but since I've expanded my company globally, I am getting more traffic from India and Brazil. Even Japan, one of my newest regions, is growing fast.
In which countries do you think I earn the most sales?
In the US, of course, but which country takes second place?
If you thought about India or Brazil, you are wrong.
I think both countries are great, but I have twice as much revenue in the UK than in both of these countries combined, even though the UK only generates 25.6% of the traffic from these countries.
Did you choose the right regions?
When doing your keyword research, you also have to consider the relevant country or region, which is why this filter is available to you in Ubersuggest.
You can't just pick a keyword with a high search volume and low SEO difficulty. You need to find keywords that are used by your customers.
You probably already know that it takes a while for search engine optimization to show the first results and that SEO is a very competitive market, so if you are thinking of expanding your business into certain regions in a few years, then you should already find the right keyword for these regions now.
I am so successful because I start addressing target groups before I expand into another region, even though I don't start attracting customers until five or ten years later.
I know this sounds crazy now, but you need to focus on your long-term strategy.
Let me explain this briefly. Here are forecasts for the development of the gross domestic product for the coming years:
The video relies on historical data for the calculation. However, companies like Standard Chartered are predicting even stronger growth for certain regions like Asia.
- China: $ 64.2 trillion
- India: $ 46.3 trillion
- United States: $ 31 trillion
- Indonesia: $ 10.1 trillion
- Turkey: $ 9.1 trillion
- Brazil: $ 8.6 trillion
- Egypt: $ 8.2 trillion
- Russia: $ 7.9 trillion
- Japan: $ 7.2 trillion
- Germany: $ 6.9 trillion
Almost all sources come to the same conclusion: Countries with a high population density see rapid growth in gross domestic product.
If I were you, I would be looking for the best keywords for future growing markets now and not just focusing on markets that are already saturated.
In these countries there is not yet sufficient demand, but also hardly any competition, so you can secure your market share now.
How do you find popular keywords in certain countries?
Now, of course, you can't just enter a keyword and see what happens.
You can do that, because Ubersuggest has such a function, but in that case you would probably pick out the wrong keywords.
For example, in the US the keyword “SEO” is more profitable than the keyword “digital marketing”, but in Brazil the search term “marketing digital” (the translation of the keyword “digital marketing”) is more profitable than the term “SEO”.
Every country has its own characteristics and culture.
First, use Similar Web to find out which companies in each country are your competitors. When I type in NeilPatel.com I get the following results:
Then enter the URLs of those companies into Ubersuggest.
In this report you will find the “top pages” of the respective company. These are the pages that get the most traffic.
You can even filter the results in this report by country afterwards.
This report shows you which search terms are entered by the users in the respective country in order to find the website.
Not only will you find the most popular pages, you can also have a report created with the website's most popular keywords.
The combination of both reports helps you to create a complete keyword list, not just for the respective country, but globally, because you can filter the results by region.
But how do I get to # 1 in search results?
With your keyword list you can now get to work. You have to blog posts and target your content to the right audience in order to appear in position 1 of search results, but you probably already knew that. 😉
The real question is: "How do I secure myself as high a position as possible?"
I have already written countless blog posts on this topic. Here are a few of my favorite items:
- How to Dominate Google in 2020 - The Google algorithm takes into account over 200 ranking factors. It is impossible to keep track of all factors, which is why I wrote this article. I'll show you a simple four-step process to get to the top of search results. Since it is impossible to take into account all 200 factors, I have simplified the SEO for you in this article.
- How to Build Links When No One Will Link to You - Link building is important because links are an integral part of the Google algorithm. In this article, I'll cover the basics of link building and explain how to build new links without spending money.
- The Future of SEO - If you want to keep your high rankings, you have to learn to recognize and interpret future trends and developments at an early stage, as the algorithm is constantly evolving.
- How I Think About SEO - In this article I share my personal SEO strategy for my website NeilPatel.com. You can copy them for great results. I share a lot of great tips and tricks with which you can increase your rankings.
- The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords - In this article I explain how I managed to get my website ranked on Google for thousands of keywords in the search results.
When you've found the right keywords and are showing up in search results for the right keywords, there is one last thing you need to take care of.
The last step
I said yes that I don't generate any sales with the keyword “SEO Analyzer”, but still want to appear in search results for this term. Of course I have a reason for that.
As soon as your website is ranked for the right search terms and long-tail keywords that you are generating sales with, you have to work on conquering new audiences.
You have to win potential customers before they even think about becoming customers, because this is how your brand conquers new customer segments.
When a user enters the search term “SEO Analyzer” on Google and lands on my website, they most likely want to take care of their search engine optimization themselves.
However, a small proportion of these users get frustrated quickly and would prefer to hire an SEO agency.
Still other users even achieve great results and are successful. When friends and acquaintances ask you how they did it, they recommend my website.
These friends then visit NeilPatel.com and maybe even get in touch because they don't have the time or the inclination to do their SEO themselves.
What I mean by that is that when doing your keyword research, you should also consider the terms that make your company and brand better known in order to gain market share.
I made the mistake in the beginning and focused solely on the keywords that were sending traffic to my website. It paid off in the end, but it would have been better if I had my website focused on terms that generate sales first, and then added keywords that drive more traffic to my site and increase my brand awareness.
Search engine optimization is not free! SEO takes time and money.
It's an investment in the future, much like placing an advertisement.
If you're already doing SEO and targeting your website to your target group with the help of keywords, then you have to use the right search terms. So invest a little more time in keyword research and competition analysis, because otherwise you will end up in position no. 1 in the search results and still not make any sales. That can be avoided.
If you are one of the lucky companies that even has a bit of money to spare for SEO, consider expanding globally. I have not regretted this step, which is why I invest as much money as possible in conquering new, international markets.
Your business no longer has to be limited to one city, region or country. Nowadays you have to think globally in order to win in the long run.
What do you think of my keyword research process?
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