Why do people think objectivity exists?

Is there objectivity in texts? 7 rules for more objectivity

Objectivity is considered journalistic principle and is an important component of PR work. Everyone has the right that their public work is not presented in a partial manner. Around justice texts should always be formulated in an unbiased and factual manner.

It is important that reporters and PR workers do not do the thinking for the recipient. Instead, they should Deliver factsin order to enable the recipients to form an opinion. In this way, paternalism is ruled out.

What is objectivity?

Objectivity ceases in science Quality criterion results are said to be objective if they independently are of the people who were involved in the investigation.

In journalistic texts one tries to get closer to reality. Nevertheless, complete objectivity can never be achieved, as texts are always dependent on the worldview and life experience of the writer. They set the focus and choose who to interview.

Nevertheless, copywriters can try to increase their objectivity. The following 7 rules help you to make your texts more objective.

1. Fact check

All of the facts in your text should be correct. in the Press Code Due diligence is an important part. Names, quotations, numbers should be examples of facts that should be checked.

Check your facts before you publish your text. Compare here too different sources and illuminate their opinions.

2. Point out gaps

If you do not 100 percent correct you have to point it out.

In particular, the Corona crisis has the importancethis principle made clear. At the beginning of the pandemic, the need for information increased. “Flattening the curve” was an important goal for politics and society. As a result, many people wanted to know when and if the new infection curve flattened out. The newspapers and magazines, however, were unable to report prematurely that the curve was weakening because the correctness of the data was not fully guaranteed.

3. Completeness and balance

Texts should always all perspectives illuminate in a balanced way. Of course, 100 percent completeness can never be achieved, but this should be the claim. In this way your texts gain objectivity.

EXTRA: Company texts: 10 advantages of plain language

4. No expressions of opinion

Of course it depends Type of text at. A satire or blog post may contain your own opinion. But how do facts and opinions differ?

Facts are objectively perceptible - in other words: they are measurable and are based on the four scientific quality criteria:

  • objectivity
  • Representativeness
  • validity
  • Reliability

Opinions however, represent the interpretations of the facts.

5. No empty phrases

Empty phrases tend to unintentionally give the reader a opinion to convey. The following sentence serves as an example: "Company XY is threatened with a strike."

Try to avoid meaningless or opinion-giving phrases.

Although phrases are often not intended to do so, they can still influence the point of view of the recipient.

6. Expressions of opinion

If you want to include expressions of opinion in your text, you should mark them. For journalistic texts you can choose between direct and indirect quotations switch to make the text livelier.

EXTRA: Layout & readability: This is how you package business texts with eye-catching accuracy

Use the following words to indicate an indirect quote in a journalistic text:

  • according to
  • according to
  • according to
  • according to data from

For academic texts, you should use direct quotations sparingly. Direct quotations are mainly used in science when the source is perfectly formulated.

7. Adorable facts

Adorable facts can be one tendency bring into texts.

"The seller with Mediterranean looks exported his goods."

This sentence does contain Facts, but these have a decorative accessory. Try more Openness and neutrality to flow into your texts by avoiding embellishing facts.