Is Brave Browser legit

Brave: A browser challenges the network economy

Brendan Eich's new project is full of contradictions: it blocks advertising, but is supposed to bring more money to online providers. It prevents tracking, but is supposed to deliver personalized advertising. It saves a lot of private data, but is supposed to protect the privacy of users. It is, to put it mildly, the ambitious idea of ​​an ambitious man.

Brendan Eich helped shape the foundations of the Internet as we know it today. He helped develop the JavaScript programming language and was one of the founders of the Mozilla project, which eventually gave rise to the Mozilla Foundation and the Firefox browser. Eich was even CEO of Mozilla for a short time in 2014, but had to resign eight days after it was revealed that he had supported an initiative to ban homosexuals in California six years earlier.

How to fix the internet

In November 2015, Eich announced that he had raised $ 2.5 million in start-up capital for his new company, Brave Software. With it he wanted to break the users' dependence on large technology companies, he said at the time.

Now it is clear what Eich meant by that: He wants to turn the entire online advertising system upside down, abolish tracking and give users more control over their data. Eich wants to achieve all of this with the new browser called Brave. The blog post on the new company website is not very modest with "How to Fix the Web"overwritten - how to repair the Internet. Most users do not and will not pay for content on the Internet," writes Eich. The Web therefore needs advertising.

"Adblockers feel like starting a war"

But advertising has side effects: it slows down page loading, tracks users across multiple pages and, in the worst case, even serves as a gateway for malware. The Brave browser therefore not only blocks advertising, but also all pixels, trackers and cookies - all tools that advertising networks use to deliver personalized advertising.

With ad blockers and plug-ins such as Ghostery it is already possible today to largely ignore the advertising industry. For Eich, however, these tools are not an option because ad blockers "don't feel good for many people," as he writes in his blog entry. "It feels like exploitation, or even like starting a war," because users know they are jeopardizing the advertising business model of their favorite websites. Brave therefore wants to be more than just an ad blocker or anti-tracking browser. Brave wants to completely reorganize the online advertising business in the long term.

Make money surfing

His browser is to replace third-party advertising with its own in the future. The method is similar to adware such as Lenovo's Superfish. Adware injects its own advertising into third-party websites without paying the website operator. The makers of the software keep the advertising revenue to themselves and benefit from the clicks of the users. Brave, on the other hand, wants to share. At least 55 percent of the income should go to the website operator. 20 to 45 percent are normal in the industry, emphasizes Eich.

The rest of the income is to be divided further: 15 percent will go to Brave, 15 percent to Sonobi, which takes care of the technical delivery of the advertising, and 15 percent to the browser users. They should then be able to have the money paid out or invest in their favorite pages so that they can be displayed completely without advertising. Of course, all of this should be handled in Bitcoin, the digital cryptocurrency that very few people have been able to handle so far.

Collect data for data security

In the future, Eich is planning a 70/30 model: 70 percent of the income for the content provider, 30 percent for the rest of the participants. That sounds like good business for the website operators. And the user also receives some money, plus a good feeling and he is no longer tracked on the Internet. In addition, your browser should be lightning fast, promises Eich. Only the advertising companies remain. Since Brave blocks all trackers and cookies, the advertising networks can no longer display targeted advertising. Instead of the tracker, the browser should decide which user sees which advertising.

After all, Brave collects data similar to that of an advertising network: which pages were visited, how long did the user visit them, what terms he searched for. The data is encrypted and stored in the browser without Eich's company having access to it. This is to protect the privacy of users and to satisfy advertising companies.



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Before Eich can change the network with his plan, however, he needs users. Lots of users. At least seven million people have to use Brave in order for the system to be interesting for advertisers, he said in an interview with the website Venturebeat at. And that should be an understatement.


Should Eich convince a few million people of his idea, he also has to get the advertising networks to completely change their billion-dollar business. Finally, the website operators would have to give up the arms race against the ad blockers and entrust themselves to Eich's company. In addition, the developer relies on Bitcoins, which are exposed to extreme fluctuations and are barely noticed by the general public. A difficult, one could also say megalomaniac, undertaking.

The browser is not yet available to the general public. The website only offers a registration form for the beta version. Developers can also view the code for all operating systems on Github. The browser is currently being developed for Android, iOS, OS X, Windows and Linux.