How many companies use social media

Use of social media platforms by companies worldwide 2020

Published by Statista Research Department on May 12, 2020
According to a 2020 survey of marketing managers worldwide, 94 percent of those surveyed use Facebook in their company. The Instagram photo app, which belongs to Facebook, was used by 76 percent of the marketing managers surveyed. Marketers attribute great potential to Instagram in particular, with 67 percent of those surveyed saying they want to expand their Instagram presence in the future.

What goals do companies pursue with the use of social media?

According to a survey by the Federal Statistical Office, the design of the company profile or the presentation of products is an important reason for using social media for companies in Germany. The second most frequently asked companies named the acquisition of new staff as a reason for using social media .

Active sourcing in social networks