How does shipping make money
Mail order - industry information
Mail order refers to a mail order or distance selling. It is a retail trade where consumers order the products via catalog, prospectus or the Internet. Particularly in the area of online orders, there is a steady increase in growth. The study "Internet and Mail Order" published: 52 million Germans regularly order their goods via mail order. Of these, 18 percent buy at least once a month through catalogs and the Internet.
Increasing numbers in the mail order business
The desired products can be ordered orally, in writing or online. Numerous subsequent payment methods are available. Electronic payment methods in particular are increasing rapidly due to the rapid increase in Internet trade. The Internet presents itself as a growth driver and carrier of the mail order business. Online retailing has grown by 20 percent annually since 2009. More and more companies are active in the mail order business. As a result, providers who originally did not offer traditional shipping generate two thirds of online retail. At the same time, catalog dealers are striving for greater expansion. This multichannelling permeates the entire mail order business. Shopping clubs, online pharmacies and "exclusive" outlet shops are increasingly influencing the market.
The Germans spend a value of 346 euros per person per order. Clothing, textiles and shoes achieve the highest sales. The main price range of the senders is becoming increasingly blurred. A middle price does not exist. Instead, providers are increasingly interested in the upper and lower edges of the price spectrum. This branch of industry is currently booming like no other thanks to the renewed forms of mail-order distribution.
The consequences of increasing Internet mailings
The competition is increasing noticeably due to the growing online shipping. Established online department stores such as Amazon feel this in the same way as traditional providers. The trade in branded goods from other manufacturers is becoming more and more concentrated. Since stationary brand retailers offer their products themselves, the market is flourishing. The result: The pressure of competition is increasing steadily.
In 2011, mail order companies achieved record sales of 34 billion euros. With a share of sales of 12.82 billion euros, fashion is the strongest product group both in the catalog and online. Online trading now accounts for 64 percent of the industry's turnover and is displacing conventional providers such as catalog mail order companies. This is not least due to the increasing number of smartphones and tablets that enable mobile shopping at any time. However, the study "Interactive Retail in Germany" predicts that the catalog will not disappear, but will continue to develop. Women use the mail order business most intensively - whether via catalog or the Internet. Their market share in annual sales is 19.8 billion euros. According to BVH President Lipke, women prefer to invest in textiles, while men buy entertainment electronics and computer accessories. Teleshopping in particular represents a classic women's domain.
Professions and training in mail order business
There are numerous professions in the mail order sector. Dispatch staff take care of the picking and packaging of products. The sorting and further processing of the goods takes place according to individual specifications. Ideally, interested parties have a high level of physical resilience and experience in the logistics environment.
Customer advisors are available as service staff. In the mail order business, they process delivery conditions, complaints or work in complaints management. Applicants need - in addition to very good German language skills - knowledge of foreign languages. The job of a dispatcher is part of the logistics area. He takes care of the dispatch of goods in close cooperation with customers and suppliers.
BA courses in business administration are ideal for a commercial career. The focus is on trade and sales management or business informatics. In some companies, the takeover rate of in-house training occupations is 75 to 90 percent. The growing networking in the Internet is leading to massive growth rates within the shipping industry. That is why more and more retail branches are relying on shipping. Numerous mail order companies offer training courses that qualify applicants for work in the newly defined industry.
Mail order salary and additional information
Mail order salaries vary in the individual federal states. In Bavaria, Hesse and Baden-Württemberg, the average salary is 27,500 euros. In Saxony and Saxony-Anhalt, the average wage is 19,500 to 20,500 euros. International communication partners and the associated multilingualism are among the special features of export. Tasks in this area become more complex. Export clerks receive an average of five to ten percent more salaries than in other branches of the company. Depending on the size of the company, their average salary is between 34,000 and 43,000 euros per year. Companies with more than 1,000 employees pay up to 54,000 euros.
Tele-sales is one of the services on the phone in shipping. According to the size of the company, starting salaries range from 27,500 to 37,000 euros. With increasing professional experience, the remuneration increases. Earnings of up to 44,600 euros seem feasible. Almost 50 percent of those employed in this branch receive additional bonuses of 14 percent of total sales. This corresponds to an average of EUR 4,680 per year.
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